Świadoma konsumpcja i konsumpcja współpracująca w zachowaniach konsumenckich osób starszych w Polsce. Wyniki badań własnych

This article focuses on the consumer behaviour of people aged 65+ in Poland that may be classified as conscious and collaborative consumption. The article primarily seeks to offer some insight into both consumer trends within the consumer decision-making process among Polish seniors. The basis for the conclusions is providedby direct research conducted in the form of a questionnaire using a sample of 2537 people aged 65+ in 2014-2015 in ten Polish cities of various populations and sizes.