Changes in the use of websites in e-commerce in 2017-2018

The main objective of this article is to identify changes with regard to factors which have a positive and negative influence on the possibilities of the use of e-commerce in Poland in 2017-2018. The findings contained in the study were based on the surveys conducted with the application of the CAWI method on a sample of individual, active Internet users. The structure of the work includes a presentation of the problem against the background of relevant literature output, methodological assumptions of the study, its findings, their interpretation and conclusions. The authors’ contribution consists in the identification of factors affecting electronic business in recent years, specification and analysis of the changes, comparative analysis of the results of the study as well as the presentation of specific recommendations for web designers.