Язык как выразитель национальных ценностей - проблемы и вызовы в эпоху глобальной унификации

The profound changes in contemporary national languages, which are the result of their intensive participation in global language contacts, can be observed. On the one hand, it encourages their development, on the other - aids their unification. However owing to its proprties, a language demonstrates an outstanding ability - it satisfies the global communicational requirements and simultaneously preserves its individuality, maintaining and developing the cultural heritage of its users. This way even the process of massive borroving from other languages can become a boost for further development of the host language.