The importance of quality assessment criteria of banking application in Poland

The main objective of this article is to analyse the findings of a research on the quality of mobile banking applications offered by commercial banks in Poland. The study concerned the importance of the evaluation criteria adopted in the studies into the quality of mobile applications for individual users. The findings discussed in the article focus on mobile banking applications offered by banks in Poland which are available for mobile devices. The structure of the article consists of presenting the general assumptions of the study, describing the methodology and the research sample, analysing the obtained findings as well as relevant discussions and interpretations. The paper is of a quantitative nature and has been conducted on a selected sample of respondents using banking services and products. The presented study and its analysis will empirically verify how individual clients assess the quality of banking applications and which criteria of this evaluation are most important to them. Concludes, the distribution of the relevance of the criteria as qualitative attributes points to the elements which designers need to focus on when designing a banking application. The key aspects include the necessity to maintain high quality of the application in terms of security, user-friendliness, i.e. the clarity and comprehensibility of the texts and a greater focus on navigating the application. The features included in the last criterion are related to the speed and ease of finding the information in the application. From the point of view of the users, these aspects are more important than the functionalities which are available in the application. Thus, taking all the above into consideration, it is important to note that focusing on improving the visual aspects and elements of the menu alone will have little impact on the perception of the overall quality of the mobile banking application.