Разновидности языковой игры в СМИ (на примере информационно-аналитических статей)

Information-analytical articles are an integral product on the media market. They not only inform society about the latest events in the country and abroad, but also give the author the opportunity to express his judgement of these events and the ongoing processes. This opinion is often expressed through the use of a language game that perform the evaluative function, and at the same time a large impact factor on the recipient. Effective impact of the media is one of the key factors in the struggle for the audience, since in many ways their existence depends on it. In our article we will present how effective mean of influence is the language game, focusing on its varieties. The interpretation of this concept is ambiguous and two main approaches to the language game can be distinguished. Some researchers consider the language game to be a deliberate violation of the norm, others see it as a deviation from certain rules, but within the limits of the norm. Despite this distinction, the notion of a language game, in modern linguistics, refers to the sphere of verbal communication, where it is viewed as a rather decoration of speech, which usually has the character of pun, joke, etc. That is why the language game is presented in the language of modern media quite widely and diversely, performing, above all, two functions: evaluative and linguistic. The language game is therefore a tool of social influence, which will be proved in our study. We will present examples of language game in order to determine the patterns and frequency of its use.