ТИПОВІ МОДЕЛІ ДІЄСЛІВНОГО КЕРУВАННЯ В УКРАЇНСЬКІЙ ПОЛІТИЧНIЙ РЕКЛАМІ

This article analyzes the features of verb governance in political advertising texts that syntactically yields subordinate word-combinations. The communicative situation determines the number of noun components governed by a verb. A full set of verb-dependent nouns in political slogans is found to be rare; only obligatory positions of governed components are filled, while optional ones remain unrealized. The main types of models of verb governance in Ukrainian political advertising are identified and characterized: 1) the verb realizes all potentially possible, including optional, components; 2) the verb governs only those nouns that are predefined by a particular communicative situation; 3) the syntactic construction is complicated by components that are not governed—that is, they are related to the verb by another type of syntactic connection. It is observed that in political advertisements both non-prepositional and prepositional governance is widespread, but they are typified by strong non-prepositional governance: “a basic verb with the meaning of an action + dependent noun with a semantic function of object in the form of accusative case.”