Can we still Speak about the Innovation Process per se?

In this article, we are analyzing an influence of various factors on the contents, struc-ture and organization of the contemporary innovation process. The main hypothesis assumes that the contemporary innovation more and more often comes as a result of a quite loose set of dispersed processes and not of a put-in-order, several-phase inno-vation process. The article starts with a literature survey followed by four empirical illustrations. On the basis of this, the multi-process model of technological innova-tion is presented. Afterwards, we identify implications for practice, especially the main challenges to be faced by innovation managers in industrial firms.