The Usage of Smartphone and Mobile Applications from the Point of View of Customers in Poland

The main objective of this article was to identify the conditions for the use of smartphones and mobile applications in Poland in the second half of 2018. The scope of the present analysis was limited to a selected sample of more than 470 respondents, and it examined the group of the most active users of smartphones and mobile applications. The author adopted the CAWI (computer associated web interview) method, which was previously verified by a randomly selected pilot sample, in his study. The obtained results were compared with the findings of other studies. They indicated that users of smartphones and mobile applications in Poland do not differ in their assessments from users in Europe and around the world. In this context, the key implication for researchers is the identified level of development of the use of smartphones and mobile applications in Poland at the end of 2018. The main limitation of the research was the selection of the research sample, which consisted only of members of the academic community. The scope of this article aimed to fill a gap in terms of the quantitative and qualitative methods that are applied to examine the use of mobile devices and mobile software. At the same time, this study creates the foundations for further research on intercultural differences. It is important to note that the present research sample needs to be extended beyond the academic community for the research results to be fully generalized.