Problem-Solution pattern in Internet presentations of local- and global-target start-ups

In this paper I examine the Problem-Solution pattern in start-ups’ project presentations in terms of discursive means whereby subsequent steps of this pattern are expressed in different modalities (text, video, image). I also compare their use in project presentations of local- and global-target start-ups in order to verify if addressing the project at either national or international context affects the discursive construction of the Problem and Solution pattern.