COVID-19 in Polish Women's Press : Preliminary research

Women’s press has been analysed as an element of the Polish media system by representatives of various fields of research. There have been studies of press content, formal features of individual magazines, ownership and definition issues, and internal segmentations, amongst others. This research attempts to fill a gap in the study of women’s press content; it aims to show how the COVID-19 was presented in women’s press. As an introduction to the main research, this article examines a carefully selected study sample with individual sub-segments of women’s press each represented by a leading magazine. Research objectives include determining the ways in which COVID-19 is presented in certain women’s press titles belonging to different sub-segments, analysing the selection and presentation of information to potential readers in regards to their needs, and establishing the functions of COVID-19 guidance in women’s press.