Языковые средства убеждения, используемые в газетной полемике (на примере печатной и сетевой версии газеты "Известия")

This article focuses on issues related to the different means of persuasion used in a polemic by columnists who are writing for the newspaper Izvestia in order to influence the recipient. There will be presented both explicit and implicit forms of persuasive influence because hidden forms such as the impact of emotional language and different methods of persuasion deserve special attention. Will be also described a phenomenon of effective polemic, which consists of a number of factors, which are the subject of analysis.