Corporate governance vs. public relations: Case of Volkswagen Dieselgate scandal

The paper focuses on Volkswagen “Dieselgate” scandal, its roots and repercussions. We discuss which corporate governance tactics and strategies were implemented and why and what brought VW to the situation. We also focus on public relations, discussing whether there has been any space for it to be used and have the practices been well maintained. The main issue is the link between corporate governance and public relations, therefore we try to analyse the phases and levels of the crisis.