Intertekstualność jako jeden ze sposobów językowego oddziaływania w dyskursie medialnym (na przykładzie gazety “Rzeczpospolita”)

The theme of this article is intertextuality considered as a mean of language impact in media discourse, and more in the press releases. It seems that the consideration of pragmatic aspects of intertextuality in these texts is not very promising, as it is assumed that the impact in this case is limited to carefully selected quotations. However, since the writers of articles applied intertextuality very widely should assume that its potential to impact is much greater. It seems that the functions and mechanisms of intertextuality in press releases can be presented in a broader perspective, as one of the ways language interaction through information, which is the subject of the study.