Profilowanie w autoobrazowaniu mediów. Analiza porównawcza języka serwisu informacyjnego Programu Trzeciego Polskiego Radia w latach 2014-15 i 2020-21

Concept profiling is a method related to the study of linguistic images of the world. The article uses it to show how the self-image of the radio broadcaster has changed in its news broadcasts (using the examples of “Serwis Trójki” and of Polish Radio Three). Analyses of the material from 2014-15 and 2020-21 showed that the intensity of self-imaging remained at a constant, not high level, while changes occurred, among other things, in the ways of naming stations, the frequency of activating various facets of the image and filling them with content.