Probleme? Nichts weiter als dornige Chancen: Zu Parametern und Maßeinheiten der Eye-Tracking-Translatorik

Eye-tracking translation studies are based on the assumption that, on the one hand, eyeball movements are motivated by mental processes, and on the other hand, mental processes are motivated by eyeball movements. The standardisation of methodology, especially the lack of standard parameters, with the help of which eye-tracking experiments can be performed and analysed, is the most important issue of eye-tracking research. A non-standardised eye-tracking methodology implies that the comparison of eye-tracking research results is hardly possible. This paper proposes how eye-tracking research within translation studies can be standardised.