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CC-BY-NC - Uznanie autorstwa - Użycie niekomercyjneEmergence of Hybrid Time for Media Consumption. Towards a New Research Agenda
| cris.lastimport.scopus | 2024-02-12T20:28:31Z |
| dc.abstract.en | The boundaries between leisure time and work time are becoming more fluid, just as barriers between media production and consumption in production of user-generated content are hard to define, yet competing with each other for customers’ attention time. This article proposes a news look at the concept of hybrid time in the context of contemporary media use – flexible, multitasking, multi-threading mixed multidimensional time, which is a consequence of the digital vortex into which our life is pulled. Research methods: While at this time we are able to merely explore the arising issues, we suggest use of qualitative methods of analysis and a critical review of qualitative methodologies used in audience measurement when referring to traditional time budget and internet use research. Results and conclusions: Exploring these issues will hopefully allow us to open a new field of research communication and formulates a number of important macro-scale reserch hypotheses. Cognitive value: The article attempts to make a contribution to a new, hitherto unexplored temporal dimension of contemporary mass communication by proposing an important category of analysis of customers’ attention which is hybrid time. |
| dc.affiliation | Uniwersytet Warszawski |
| dc.contributor.author | Kowalski, Tadeusz |
| dc.contributor.author | Jung, Bohdan |
| dc.date.accessioned | 2024-01-24T22:46:54Z |
| dc.date.available | 2024-01-24T22:46:54Z |
| dc.date.copyright | 2020-06-01 |
| dc.date.issued | 2020 |
| dc.description.accesstime | AT_PUBLICATION |
| dc.description.finance | Publikacja bezkosztowa |
| dc.description.number | 3 |
| dc.description.version | FINAL_PUBLISHED |
| dc.description.volume | 21 |
| dc.identifier.doi | 10.33077/UW.24511617.MS.2020.3.284 |
| dc.identifier.issn | 1641-0920 |
| dc.identifier.uri | https://repozytorium.uw.edu.pl//handle/item/106099 |
| dc.identifier.weblink | https://studiamedioznawcze.eu/index.php/studiamedioznawcze |
| dc.language | eng |
| dc.pbn.affiliation | social communication and media studies |
| dc.relation.ispartof | Studia Medioznawcze |
| dc.relation.pages | 607-614 |
| dc.rights | CC-BY-NC |
| dc.sciencecloud | nosend |
| dc.subject.en | hybrid time |
| dc.subject.en | leisure time |
| dc.subject.en | media consumption |
| dc.subject.en | prosumption |
| dc.subject.en | attention economy |
| dc.subject.en | digital economy |
| dc.subject.pl | czas hybrydowy |
| dc.subject.pl | prosumpcja |
| dc.subject.pl | uwaga ekonomia |
| dc.title | Emergence of Hybrid Time for Media Consumption. Towards a New Research Agenda |
| dc.type | JournalArticle |
| dspace.entity.type | Publication |