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Validation of EEG as an advertising research method: relation between EEG reaction toward advertising and attitude toward advertised issue (related to political and ideological beliefs)

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dc.affiliationUniwersytet Warszawski
dc.conference.countryPolska
dc.conference.datefinish2016-12-01
dc.conference.datestart2016-11-30
dc.conference.placeSzczecin
dc.conference.seriesComputational Methods in Experimental Economics
dc.conference.seriesComputational Methods in Experimental Economics
dc.conference.shortcutCMEE 2016
dc.contributor.authorMaison, Dominika
dc.contributor.authorOleksy, Tomasz
dc.date.accessioned2024-01-26T11:45:12Z
dc.date.available2024-01-26T11:45:12Z
dc.date.issued2017
dc.description.financeNie dotyczy
dc.identifier.doi10.1007/978-3-319-62938-4_18
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/124509
dc.identifier.weblinkhttps://www.researchgate.net/publication/320053400_Validation_of_EEG_as_an_Advertising_Research_Method_Relation_Between_EEG_Reaction_Toward_Advertising_and_Attitude_Toward_Advertised_Issue_Related_to_Political_and_Ideological_Beliefs
dc.languageeng
dc.pbn.affiliationpsychology
dc.relation.pages273-291
dc.rightsClosedAccess
dc.sciencecloudnosend
dc.titleValidation of EEG as an advertising research method: relation between EEG reaction toward advertising and attitude toward advertised issue (related to political and ideological beliefs)
dc.typeJournalArticle
dspace.entity.typePublication