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Print Magazine Covers as Packaging

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dc.abstract.enPackaging and magazine covers share many common traits. Both these elements are very important in relation to marketing activities of media and non-media enterprises. And while there are quite a lot of studies on packaging itself, there are not as many in-depth analyses of magazine covers. This article is a part of a series of scholarly texts, in which the author analyses the phenomenon of magazines’ front pages, aiming to fill a certain scientific void when it comes to research on magazine covers and e-covers. In this article, the author confirms the hypothesis that covers of contemporary magazines are, in fact, their ‘packaging’. The study also fulfils the following goals: 1) to define the term “packaging”; 2) to discuss the concept of media product packaging; 3) to present the phenomenon of magazine covers as packaging in various theoretical and empirical contexts. The empirical inquiry is based on quantitative and qualitative research. The quantitative research was conducted by the survey method based on CAWI (Computer Assisted Web Interview) technique between the 2nd and the 9th of September 2016, involving a nationwide research sample consisting of Poles. The qualitative research was based on analyses of scholarly sources related to the study of magazine covers, and then on comparison of data situated on magazine covers and data related to packaging when it comes to its function, composition and design.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorJupowicz-Ginalska, Anna
dc.date.accessioned2024-01-25T17:46:09Z
dc.date.available2024-01-25T17:46:09Z
dc.date.issued2018
dc.description.accesstimeAT_PUBLICATION
dc.description.financeNie dotyczy
dc.description.number1
dc.description.versionFINAL_PUBLISHED
dc.description.volume9
dc.identifier.issn1338-130X
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/117019
dc.identifier.weblinkhttps://www.communicationtoday.sk/download/12018/06.-JUPOWICZ-GINALSKA-%25E2%2580%2593-CT-1-2018.pdf
dc.languageeng
dc.pbn.affiliationsocial communication and media studies
dc.relation.ispartofCommunication Today
dc.relation.pages94-112
dc.rightsOther
dc.sciencecloudnosend
dc.subject.enCOVER FRONT-PAGE MAGAZINES MEDIA PRODUCT PACKAGING THE PRESS
dc.titlePrint Magazine Covers as Packaging
dc.typeJournalArticle
dspace.entity.typePublication