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Organisational Communication in the Age of Artificial Intelligence Development. Opportunities and Threats

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cris.lastimport.scopus2024-02-12T20:16:27Z
dc.abstract.enOrganisational communication in the age of artificial intelligence (AI) development is an opportunity but also a challenge. Thanks to the changing media space and the development of technology, it is possible to automate work, increase the effectiveness and power of influence and distribution of content. However, they also raise questions concerning risks, ranging from those associated with the social area (reducing the number of jobs) to the ethics of communication and the ethics of the professional profession of public relations (still PR ethics or the AI ethics in PR). The article will outline the opportunities and concerns resulting from the use of AI in communication of an organisation.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorKaczmarek-Śliwińska, Monika
dc.date.accessioned2024-01-25T16:09:15Z
dc.date.available2024-01-25T16:09:15Z
dc.date.copyright2019-12-31
dc.date.issued2019
dc.description.accesstimeAT_PUBLICATION
dc.description.financeNie dotyczy
dc.description.number2
dc.description.versionFINAL_PUBLISHED
dc.description.volume5
dc.identifier.doi10.2478/SC-2019-0010
dc.identifier.issn2450-7563
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/115043
dc.identifier.weblinkhttps://content.sciendo.com/view/journals/sc/5/2/article-p62.xml
dc.languageeng
dc.pbn.affiliationsocial communication and media studies
dc.relation.ispartofSocial Communication
dc.relation.pages62-68
dc.rightsCC-BY-NC-ND
dc.sciencecloudnosend
dc.subject.enOrganisational communication artificial intelligence
dc.titleOrganisational Communication in the Age of Artificial Intelligence Development. Opportunities and Threats
dc.typeJournalArticle
dspace.entity.typePublication