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Brand community as a tool to build relationships between the consumer and the brand in the service market – a theoretical approach
dc.affiliation | Uniwersytet Warszawski |
dc.contributor.author | Skorek, Monika |
dc.date.accessioned | 2024-01-24T18:54:54Z |
dc.date.available | 2024-01-24T18:54:54Z |
dc.date.issued | 2018 |
dc.description.finance | Nie dotyczy |
dc.description.number | 2 |
dc.description.volume | 26 |
dc.identifier.issn | 1898-0511 |
dc.identifier.uri | https://repozytorium.uw.edu.pl//handle/item/102513 |
dc.identifier.weblink | http://www.wzieu.pl/zn/SM26/SM26_content.pdf |
dc.language | eng |
dc.pbn.affiliation | management and quality studies |
dc.relation.ispartof | Scientific Journal of University of Szczecin "Service Management" |
dc.relation.pages | 217–223 |
dc.rights | ClosedAccess |
dc.sciencecloud | nosend |
dc.title | Brand community as a tool to build relationships between the consumer and the brand in the service market – a theoretical approach |
dc.type | JournalArticle |
dspace.entity.type | Publication |