Artykuł w czasopiśmie
Brak miniatury
Licencja
CC-BYCC-BY - Uznanie autorstwa
 

The domain adjustment problem in the context of product brands: does user-imagery allow a human-to-human comparison?

Uproszczony widok
dc.abstract.enExtant literature on self-image congruence has not yet come up with an answer to the question of whether the structure of traits describing individual personality differences is identical with the structure of attributes in terms of which consumers compare themselves to typical brand users. Providing a conceptual and methodological review of the literature, this paper applies a peer-rating, psycholexical approach to test the congruence between the structure of personality-trait lexicon of a brand user with the structure of personality lexicon of the natural language. Results of analyses of the personality lexicon structure reveal that typical brand users are described using fewer dimensions than human personality. The study concludes that personality scales developed on the basis of lexical material including the consumer context, and complying with the psycholexical methodology derived from human personality study, can be applied to self-image congruence research.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorWilczewski, Michał
dc.contributor.authorGorbaniuk, Oleg
dc.date.accessioned2024-01-26T10:10:40Z
dc.date.available2024-01-26T10:10:40Z
dc.date.copyright2020-04-03
dc.date.issued2020
dc.date.openaccess60
dc.description.accesstimeAFTER_PUBLICATION
dc.description.financePublikacja bezkosztowa
dc.description.number2
dc.description.versionFINAL_PUBLISHED
dc.description.volume38
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/122124
dc.identifier.weblinkhttps://farplss.org/index.php/journal/article/view/692/646
dc.languageeng
dc.pbn.affiliationlinguistics
dc.relation.ispartofFundamental and Applied Research in Practice of Leading Scientific Schools
dc.relation.pages99-108
dc.rightsCC-BY
dc.sciencecloudnosend
dc.subject.endomain adjustment problem
dc.subject.enself-image congruence
dc.subject.enpsycholexical approach
dc.subject.enpersonality traits
dc.subject.enuser-imagery
dc.subject.enproduct brands
dc.titleThe domain adjustment problem in the context of product brands: does user-imagery allow a human-to-human comparison?
dc.typeJournalArticle
dspace.entity.typePublication