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Satisfaction level of public relations practitioners with their profession in the context of the challenges of the PR industry in Poland

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cris.lastimport.scopus2024-02-12T20:19:29Z
dc.abstract.enThe article is based on the research of the public relations environment in Poland and contains references to the work problems that PR people have to cope with. It aims to identify the factors that determine the level of satisfaction with the profession of a PR specialist by analysing the challenges facing the public relations industry in Poland. The analysis is made based on 253 survey responses from PR specialists who represent various entities and provide services both to their clients but also co-create the PR structures of private and public companies. The main hypothesis of the article assumes that the willingness to recommend the profession of a PR specialist is determined by the level of visibility of the challenges faced by the public relations industry in Poland. The authors of the article also present a ranking of the challenges facing Polish PR, which have been aggregated within collective indicators.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorTworzydło, Dariusz
dc.contributor.authorGawroński, Sławomir
dc.contributor.authorKuca, Paweł
dc.contributor.authorSzuba, Przemysław
dc.date.accessioned2024-01-25T19:43:20Z
dc.date.available2024-01-25T19:43:20Z
dc.date.issued2022
dc.description.financePublikacja bezkosztowa
dc.description.number1
dc.description.volume13
dc.identifier.doi10.1504/IJWOE.2022.121975
dc.identifier.issn1740-8938
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/119019
dc.identifier.weblinkhttp://www.inderscienceonline.com/doi/full/10.1504/IJWOE.2022.121975
dc.languageeng
dc.pbn.affiliationsocial communication and media studies
dc.relation.ispartofInternational Journal of Work Organisation and Emotion
dc.relation.pages37-56
dc.rightsClosedAccess
dc.sciencecloudnosend
dc.subject.enpublic relations
dc.subject.enmedia
dc.subject.enpublic relations specialist
dc.subject.enPR industry
dc.titleSatisfaction level of public relations practitioners with their profession in the context of the challenges of the PR industry in Poland
dc.typeJournalArticle
dspace.entity.typePublication