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Importance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relations

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cris.lastimport.scopus2024-02-12T20:12:53Z
dc.abstract.enThe article provides an analysis of potential available in corporate social responsibility (CSR) in regard to other activities conducted by Polish public relations (PR) experts and professionals. Different outlooks on social responsibility and PR are also presented in this article, including stakeholder engagement, relationships and practical determinants between them, taking into account practical circumstances characteristic for Polish environment. The hypothesis presented in the article indicates that CSR projects are one of the elements of a wide offer of PR activities offered in Poland, but they do not lie in a specialisation of agencies and are underrated by PR advisors when it comes to their usefulness in image creation. This hypothesis is backed by three independent research projects realised in years 2016–2019, conducted on a group of 852 PR specialists in Poland, which represented different types of organisations. This article is based on in‐house research on PR sector in Poland. Research data was gathered by interview questionnaires using quantitative methodology.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorSzuba, Przemysław
dc.contributor.authorGawroński, Sławomir
dc.contributor.authorTworzydło, Dariusz
dc.date.accessioned2024-01-25T03:57:33Z
dc.date.available2024-01-25T03:57:33Z
dc.date.copyright2021-01-12
dc.date.issued2021
dc.description.accesstimeAT_PUBLICATION
dc.description.financePublikacja bezkosztowa
dc.description.number1
dc.description.versionFINAL_PUBLISHED
dc.description.volume28
dc.identifier.doi10.1002/CSR.2032
dc.identifier.issn1535-3958
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/109079
dc.identifier.weblinkhttps://onlinelibrary.wiley.com/doi/pdf/10.1002/csr.2032
dc.languageeng
dc.pbn.affiliationsocial communication and media studies
dc.relation.ispartofCorporate Social Responsibility and Environmental Management
dc.relation.pages64-70
dc.rightsOther
dc.sciencecloudnosend
dc.subject.encorporate social responsibility (CSR)
dc.subject.enPolish PR environment
dc.subject.enPR task fields
dc.subject.enpublic relations
dc.subject.ensocial communication
dc.subject.enstakeholder engagement
dc.titleImportance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relations
dc.typeJournalArticle
dspace.entity.typePublication