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CC-BY-NC-ND - Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnychEmocje jako element struktury przekazu samorządu lokalnego w serwisie Facebook.com. Studium przypadku oficjalnego profilu Miasta Stołecznego Warszawy
| dc.abstract.en | Social networking sites are an increasingly important communication tool for public institutions. Local governments (municipalities—cities) create official social profiles to reach not only their residents, but also tourists and investors. They publish content of diverse nature and content. The author's research shows that this message can be categorized. Each type of content brings not only a portion of information, but some categories of posts contain elements that are designed to arouse emotions and at the same time involve users of the local government profile. Such a message may increase the scope of publication. The author presents the results of his research showing that the local government prefers content that can initiate increased emotional interaction of Facebook.com users. The case study (Warsaw official profile) is an attempt to identify those elements of the message structure (posts) that may arouse online expression in the form of „likes”, comments or „sharing”. |
| dc.affiliation | Uniwersytet Warszawski |
| dc.contributor.author | Kowalik, Krzysztof |
| dc.date.accessioned | 2024-01-24T22:47:09Z |
| dc.date.available | 2024-01-24T22:47:09Z |
| dc.date.copyright | 2020-06-23 |
| dc.date.issued | 2019 |
| dc.description.accesstime | AT_PUBLICATION |
| dc.description.finance | Nie dotyczy |
| dc.description.number | 4 |
| dc.description.version | FINAL_PUBLISHED |
| dc.description.volume | 10 |
| dc.identifier.doi | 10.18290/RKULT.2019.10.4-2 |
| dc.identifier.issn | 2082-8578 |
| dc.identifier.uri | https://repozytorium.uw.edu.pl//handle/item/106122 |
| dc.identifier.weblink | https://ojs.tnkul.pl/index.php/rkult/article/download/12595/12396 |
| dc.language | pol |
| dc.pbn.affiliation | social communication and media studies |
| dc.relation.ispartof | Roczniki Kulturoznawcze |
| dc.relation.pages | 45-71 |
| dc.rights | CC-BY-NC-ND |
| dc.sciencecloud | nosend |
| dc.subject.en | local government |
| dc.subject.en | emotions on the social network |
| dc.subject.en | message structure |
| dc.subject.en | user reactions |
| dc.subject.en | Facebook.com |
| dc.title | Emocje jako element struktury przekazu samorządu lokalnego w serwisie Facebook.com. Studium przypadku oficjalnego profilu Miasta Stołecznego Warszawy |
| dc.type | JournalArticle |
| dspace.entity.type | Publication |