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Social norm nudging and preferences for household recycling

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dc.abstract.enPrevious research on pro-environmental behaviours has shown that nudges can be effective in changing behaviour in some settings. However, to be a useful policy tool, nudges should have stable, predictable impacts on targeted behaviours. In this paper, we use a randomized experiment to test one specific nudge, namely the communication of a descriptive social norm. The paper examines whether the effects of such a nudge on stated preferences for household recycling are indeed stable and predictable in terms of household willingness to pay for waste collection contracts requiring more recycling effort by households. Three aspects of the social norm are varied: its absolute level, the geographic proximity, and whether relative performance information is included. We find that while respondents generally respond positively to social norm information, the effect is not necessarily monotonic, with the highest social norm levels not necessarily being the most effective, in fact discouraging some respondents from sorting. In addition, whether and how respondents react to the social norm information strongly depends on their current engagement level, with respondents who sort a lot reacting in a negative manner.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorHanley, Nick
dc.contributor.authorZagórska, Katarzyna
dc.contributor.authorCzajkowski, Mikołaj
dc.date.accessioned2024-01-26T07:51:42Z
dc.date.available2024-01-26T07:51:42Z
dc.date.issued2019
dc.description.financeNie dotyczy
dc.description.volume58
dc.identifier.doi10.1016/J.RESENEECO.2019.07.004
dc.identifier.issn0928-7655
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/120114
dc.identifier.weblinkhttp://www.scopus.com/inward/record.url?eid=2-s2.0-85070546331&partnerID=MN8TOARS
dc.languageeng
dc.pbn.affiliationeconomics and finance
dc.relation.ispartofResources and Energy Economics
dc.relation.pages101110
dc.rightsClosedAccess
dc.sciencecloudnosend
dc.titleSocial norm nudging and preferences for household recycling
dc.typeJournalArticle
dspace.entity.typePublication