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Cobbler's kids: public relations reputation among PR students

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dc.abstract.enThe purpose of this paper is to find out whether public relations (PR) students feel ready and adequately prepared for their future jobs and how they cope with the reputational and ethical issues of the public relations industry, also during the pandemic. Survey research among public relations students in Poland was conducted twice, in 2019 and 2021, to explore their opinions on the applicability of public relations studies, career prospects for PR students in the industry and their approach to perennial reputational problems of PR. The 2021 survey also looked into challenges for the public relations education created by the pandemic, including lack of students' direct interactions with teachers and prevalence of online instruction methods. The study shows that most public relations students feel confident about their career choices and appreciate their level of preparedness at PR schools for real-life assignments in the public relations industry. In addition, students are aware of the ethical and reputational issues of their chosen trade, and they tend to advocate for the field among friends and families and even rectify widespread misconceptions about PR. The role of public relations during the COVID-19 pandemic – according to respondents – has grown significantly, thus creating new, exciting opportunities for public relations professionals, though not necessarily for PR students or graduates. This paper contributes to research on public relations education, its effectiveness, widely discussed reputational and ethical issues plaguing the field, relationships of educators and students with the PR industry and the role of PR students as advocates for their trade.
dc.affiliationUniwersytet Warszawski
dc.affiliation.departmentWydział Dziennikarstwa, Informacji i Bibliologii
dc.contributor.authorBarlik, Jacek
dc.date.accessioned2024-01-24T19:30:50Z
dc.date.available2024-01-24T19:30:50Z
dc.date.issued2022
dc.description.financePublikacja bezkosztowa
dc.description.number4
dc.description.volume27
dc.identifier.doi10.1108/CCIJ-01-2022-0001
dc.identifier.issn1356-3289
dc.identifier.orcid0000-0002-7813-3239
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/103185
dc.identifier.weblinkhttps://www.emerald.com/insight/content/doi/10.1108/CCIJ-01-2022-0001/full/html
dc.languageen
dc.pbn.affiliationsocial communication and media studies
dc.relation.ispartofCorporate Communications
dc.relation.pages724-741
dc.rightsClosedAccess
dc.sciencecloudnosend
dc.subject.enadvocacy
dc.subject.enfunctionalism
dc.subject.enpublic relations education
dc.subject.enpublic relations reputation
dc.subject.entrust in PR
dc.titleCobbler's kids: public relations reputation among PR students
dc.typeJournalArticle
dspace.entity.typePublication