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Sleeping with your enemies – and what happens later

cris.lastimport.scopus2024-02-12T20:02:11Z
dc.abstract.enPurpose The purpose of this paper is to find out how organizations communicate with their opponents during crises and later. Design/methodology/approach Qualitative research that is interviews with crisis communication professionals in Poland was conducted to explore their opinions, attitudes and practices toward opponents in crises, communication tools employed, methods of settling conflicts and ways of getting along with the former opponents later. Findings Communication and crisis managers provided in-depth insights on how they approach opponents during crises and later. Even though public relations professionals are aware that communicating with activist or hostile publics in times of turmoil is important, they pay more attention to internal publics and media. Senior executives often perceive media and journalists as crucial channels to reach out to different stakeholder groups during crises. Ongoing communication with opponents (or former opponents) – also after crises – mostly remains a high call for public relations professionals. Originality/value This paper contributes to corporate and crisis communication research by presenting how opponent publics are handled by communication professionals in crises. It shows that most organizations need to rethink their crisis strategies to include opponents in their relationship building, and to maintain these relationships with former opponents beyond the time of crisis.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorBarlik, Jacek
dc.date.accessioned2024-01-26T07:40:29Z
dc.date.available2024-01-26T07:40:29Z
dc.date.issued2020
dc.description.financePublikacja bezkosztowa
dc.description.number1
dc.description.volume25
dc.identifier.doi10.1108/CCIJ-07-2019-0079
dc.identifier.issn1356-3289
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/119972
dc.identifier.weblinkhttp://dx.doi.org/10.1108/ccij-07-2019-0079
dc.languageeng
dc.pbn.affiliationsocial communication and media studies
dc.relation.ispartofCorporate Communications
dc.relation.pages143-156
dc.rightsClosedAccess
dc.sciencecloudnosend
dc.subject.enStakeholders
dc.subject.enCrisis
dc.subject.enCrisis communication
dc.subject.enAdversaries
dc.subject.enOpponents
dc.subject.enPost-crisis relationships
dc.titleSleeping with your enemies – and what happens later
dc.typeJournalArticle
dspace.entity.typePublication