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Effectiveness and efficiency of consumer co-creation processes

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dc.abstract.enCo-creation is a popular form of involving consumers in the generation of product ideas. Despite the co-creation’s popularity, relatively little is known about conditions that increase its effectiveness and efficiency. The paper analyses experiences of food co-creation processes, carried our with 42 consumer teams in the context of living labs in 14 European countries, as part of EIT Food RIS Consumer Engagement Labs project. The findings suggest that useful results of co-creation are not merely new product proposals, but also additional consumer insights and psychological benefits achieved by the participants. The effectiveness is also dependent on the participation’s breadth (diversity of consumers involved) and depth (intensity of the involvement). Trade-offs were identified between achievable effects and cost/efforts of the process, which included: specific settings of the sessions, participant-related conditions as well as logistical and financial arrangements, jointly accounting for the co-creation efficiency.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorKlincewicz, Krzysztof
dc.date.accessioned2024-01-28T20:22:40Z
dc.date.available2024-01-28T20:22:40Z
dc.date.issued2021
dc.description.financeNie dotyczy
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/152559
dc.identifier.weblinkhttps://www.proquest.com/docview/2561108475/fulltextPDF/A00A8D76976D47FBPQ/1?accountid=14887
dc.languageeng
dc.pbn.affiliationmanagement and quality studies
dc.publisher.ministerialLUT Scientific and Expertise Publications
dc.relation.bookProceedings of the XXXII ISPIM Innovation Conference: Innovating our Common Future
dc.relation.pages1-11
dc.rightsClosedAccess
dc.sciencecloudnosend
dc.subject.enco-creation
dc.subject.enuser-driven innovations
dc.subject.enopen innovations
dc.subject.enfuzzy front end
dc.subject.enconsumers
dc.subject.enfood
dc.titleEffectiveness and efficiency of consumer co-creation processes
dc.typeMonographChapter
dspace.entity.typePublication