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Marka Empire jako przykład multiplatformy medialnej – studium przypadku

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cris.lastimport.scopus2024-02-12T20:41:11Z
dc.abstract.enIn this article I present issues related to the condition of the contemporary press, referring to phenomena such as the media brand, media multiplatform and the adaptive model of traditional media. The subject of the research is the British brand Empire, which now consists of elements such as: printed magazine, e-magazine, website, podcasts, social media and events. I verify the following thesis: T1) Empire is an example of media multiplatform and, at the same time, is a modern media brand; T2) Empire is an example of how traditional media adapt to digital environment; T3) Empire is a practical reflection of the general trends in the publishing market.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorJupowicz-Ginalska, Anna
dc.date.accessioned2024-01-25T05:33:18Z
dc.date.available2024-01-25T05:33:18Z
dc.date.copyright2018-03-28
dc.date.issued2017
dc.description.accesstimeAT_PUBLICATION
dc.description.financeNie dotyczy
dc.description.number4 (232)
dc.description.versionFINAL_PUBLISHED
dc.description.volume60
dc.identifier.doi10.4467/22996362PZ.17.048.8190
dc.identifier.issn0555-0025
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/111848
dc.identifier.weblinkhttp://www.ejournals.eu/Zeszyty-Prasoznawcze/2017/4-231/art/11407/
dc.languagepol
dc.pbn.affiliationsocial communication and media studies
dc.relation.ispartofMedia Research Issues
dc.relation.pages845–865
dc.rightsCC-BY-NC-ND
dc.sciencecloudnosend
dc.subject.enEmpire, media multiplatform, media brand, Internet, adaptive model
dc.titleMarka Empire jako przykład multiplatformy medialnej – studium przypadku
dc.typeJournalArticle
dspace.entity.typePublication