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Digital business ecosystems in the media: VR technology implementation models

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dc.abstract.enThe media themes concerning Virtual Reality and the implementation of VR in the media are nearly non-existent in the literature on Digital Business Ecosystems. The authors of this paper attempt to bridge the current academic gap by analyzing the phenomenon of VR implementation in the media in the context of DBE, then characterizing this phenomenon and providing its systematization. The research is based on a multiple-case study method, in which the examples of the market applications of VR in the media were analyzed in terms of DBE. As a result, the authors defined three models of building relations between the media implementing VR and the external entities: the cooperative platform, the internal platform and the partnership-platform model. Finally, the authors point out the possible ways of developing this trend, also in a short view of the social impact of the COVID-19 pandemic.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorJupowicz-Ginalska, Anna
dc.date.accessioned2024-01-28T20:16:57Z
dc.date.available2024-01-28T20:16:57Z
dc.date.issued2022
dc.description.financeNie dotyczy
dc.identifier.doi10.4337/9781839107191.00045
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/152171
dc.identifier.weblinkhttp://dx.doi.org/10.4337/9781839107191.00045
dc.languageeng
dc.pbn.affiliationsocial communication and media studies
dc.publisher.ministerialEdward Elgar Publishing
dc.relation.bookHandbook on Digital Business Ecosystems
dc.relation.pages564-581
dc.rightsClosedAccess
dc.sciencecloudnosend
dc.titleDigital business ecosystems in the media: VR technology implementation models
dc.typeMonographChapter
dspace.entity.typePublication