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Why Do Consumers Choose Photovoltaic Panels? Identification of the Factors Influencing Consumers’ Choice Behavior regarding Photovoltaic Panel Installations

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dc.abstract.enRenewable energy sources help in decreasing negative environmental impacts and in reducing energy-import dependency. Among all renewable energy segments, photovoltaic panel (PV) installations are one of the fastest-growing. Growing concern about climate change, as well as public policies promoting the development of PV installations, have changed consumers’ behaviors and attitudes. This study uses the theory of consumption values to identify factors influencing consumers’ choice behavior regarding photovoltaic panel installations. There is little research on consumers’ perception of value related to green energy in Poland, especially in the case of photovoltaic panels. We fill this cognitive gap by testing an extended green consumption values model that includes functional, social, emotional, conditional, epistemic, and environmental values. The research was conducted on 250 Polish consumers using a self-administered questionnaire as the research tool. The results of structural equation modeling showed that only functional value and environmental value had a positive impact on consumers’ choice behavior toward photovoltaic panels. Photovoltaic panel installations are an important investment for Polish households; however, our research results showed that consumers are able to pay for high quality, environmental protection, and future savings. Individuals’ environmentally positive attitude related to environmental concern, environmental knowledge, and responsibility was the strongest determinant of adopting photovoltaic panel installations. New findings concerning Polish consumers’ behaviors can provide references for other countries, especially in Central and Eastern Europe. Our results can be useful for marketing managers and policy marketers in developing strategies concerning the successful promotion of the installation of photovoltaic panels in European countries.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorGrębosz-Krawczyk, Magdalena
dc.contributor.authorZakrzewska-Bielawska, Agnieszka
dc.contributor.authorGlinka, Beata
dc.contributor.authorGlińska-Neweś, Aldona
dc.date.accessioned2024-01-23T07:20:47Z
dc.date.available2024-01-23T07:20:47Z
dc.date.copyright2021-05-06
dc.date.issued2021
dc.description.accesstimeAT_PUBLICATION
dc.description.financePublikacja bezkosztowa
dc.description.number9
dc.description.versionFINAL_PUBLISHED
dc.description.volume14
dc.identifier.doi10.3390/EN14092674
dc.identifier.issn1996-1073
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/125018
dc.identifier.weblinkhttps://www.mdpi.com/1996-1073/14/9/2674/htm
dc.languageeng
dc.pbn.affiliationmanagement and quality studies
dc.relation.ispartofEnergies
dc.relation.pages1-20 (2674)
dc.rightsCC-BY
dc.sciencecloudnosend
dc.subject.entheory of consumption values
dc.subject.engreen energy
dc.subject.enphotovoltaic panels
dc.subject.enconsumers’ behavior
dc.subject.enfunctional value
dc.subject.enenvironmental value
dc.titleWhy Do Consumers Choose Photovoltaic Panels? Identification of the Factors Influencing Consumers’ Choice Behavior regarding Photovoltaic Panel Installations
dc.typeJournalArticle
dspace.entity.typePublication