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Perception of customer retail experiences in Poland

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cris.lastimport.scopus2024-02-12T20:36:00Z
dc.abstract.enPurpose: Poland’s political and economic transition of 1989 resulted in a cultural trauma experienced by consumers, which has influenced their perception of the retail experience. However, younger Polish consumers can remember neither communism nor the transition period. Therefore, this study aims to investigate the differences in perception of customer experiences in retail between Poland’s pre- and post-transitional generations. Design/methodology/approach: A quantitative survey is first conducted with a sample of 1,045 Polish consumers measuring their perception of utilitarian and hedonic customer experiences in retail environments. Then, five qualitative focus group interviews with 29 participants provide an in-depth understanding of the survey results. Findings: The quantitative study suggests that the pre-transitional generation is focused on utilitarian experiences, whereas the post-transitional generation is attracted to hedonic experiences in retail environments. The qualitative study provides an understanding of how the utilitarian and hedonic aspects of customer retail experiences are perceived and how the cultural trauma manifests in consumers’ values. Originality/value: The study provides a new perspective on the customer experience in retail contexts from a society that has undergone a cultural trauma. The findings focus on generational differences in consumer attitudes toward hedonic and utilitarian experiences in a post-transition society and expand the theory of cultural trauma into the field of customer retail experience.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorDziewanowska, Katarzyna
dc.contributor.authorKacprzak, Agnieszka
dc.date.accessioned2024-01-25T16:23:04Z
dc.date.available2024-01-25T16:23:04Z
dc.date.issued2021
dc.description.financePublikacja bezkosztowa
dc.description.number2
dc.description.volume35
dc.identifier.doi10.1108/JSM-03-2019-0116
dc.identifier.issn0887-6045
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/115681
dc.identifier.weblinkhttps://www.emerald.com/insight/content/doi/10.1108/JSM-03-2019-0116/full/html
dc.languageeng
dc.pbn.affiliationmanagement and quality studies
dc.relation.ispartofJournal of Services Marketing
dc.relation.pages182-200
dc.rightsClosedAccess
dc.sciencecloudnosend
dc.subject.enCustomer experience
dc.subject.enRetail
dc.subject.enPost-transition economies
dc.subject.enCommunism
dc.subject.enGeneration
dc.subject.enPoland
dc.subject.enCultural trauma
dc.titlePerception of customer retail experiences in Poland
dc.typeJournalArticle
dspace.entity.typePublication