Artykuł w czasopiśmie
Brak miniatury
Licencja
CC-BY-NC-NDCC-BY-NC-ND - Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych
 

Influence of consumer reviews on online purchasing decisions in older and younger adults

Uproszczony widok
dc.abstract.enWe investigated how product attributes, average consumer ratings, and single affect-rich positive or negative consumer reviews influenced hypothetical online purchasing decisions of younger and older adults. In line with previous research, we found that younger adults used all three types of information: they clearly preferred products with better attributes and with higher average consumer ratings. If making a choice was difficult because it involved trade-offs between product attributes, most younger adults chose the higher-rated product. The preference for the higher-rated product, however, could be overridden by a single affect-rich negative or positive review. Older adults were strongly influenced by a single affect-rich negative review and also took into consideration product attributes; however, they did not take into account average consumer ratings or single affect-rich positive reviews. These results suggest that older adults do not consider aggregated consumer information and positive reviews focusing on positive experiences with the product, but are easily swayed by reviews reporting negative experiences.
dc.affiliationUniwersytet Warszawski
dc.contributor.authorNielek, Radosław
dc.contributor.authorAbramczuk, Katarzyna
dc.contributor.authorHelversen, Bettina von
dc.contributor.authorKopeć, Wiesław
dc.date.accessioned2024-01-25T04:13:38Z
dc.date.available2024-01-25T04:13:38Z
dc.date.copyright2018-01-18
dc.date.issued2018
dc.description.accesstimeAT_PUBLICATION
dc.description.financeNie dotyczy
dc.description.numberSeptember
dc.description.versionFINAL_PUBLISHED
dc.description.volume113
dc.identifier.doi10.1016/J.DSS.2018.05.006
dc.identifier.issn0167-9236
dc.identifier.urihttps://repozytorium.uw.edu.pl//handle/item/109240
dc.identifier.weblinkhttps://www.sciencedirect.com/science/article/pii/S0167923618300861
dc.languageeng
dc.pbn.affiliationsociology
dc.relation.ispartofDecision Support Systems
dc.relation.pages1-10
dc.rightsCC-BY-NC-ND
dc.sciencecloudnosend
dc.subject.enAnecdotal evidence
dc.subject.enConsumer decision making
dc.subject.enConsumer ratings
dc.subject.enConsumer reviews
dc.subject.enOlder adults
dc.titleInfluence of consumer reviews on online purchasing decisions in older and younger adults
dc.typeJournalArticle
dspace.entity.typePublication